Released on: October 2, 2008, 10:09 am

Press Release Author: RightsFlow

Industry: Entertainment

Press Release Summary: BLACKSTONE WINERY AND EMI MUSIC OFFER FREE EXCLUSIVE
DOWNLOADS TO CONSUMERS TO SUPPORT WHY’S ARTISTS AGAINST HUNGER & POVERTY POWERED BY
RIGHTSFLOW

Press Release Body: NEW YORK, October 2, 2008 – Blackstone Winery, EMI Music, WHY’s
Artist Against Hunger and Poverty initiative and content licensing firm RightsFlow
have joined forces to fight hunger. The companies have teamed up to donate funds to
WHY when fans access free music downloads in a Blackstone consumer promotion.

This promotion, powered by RightsFlow, serves a dual purpose of promoting Blackstone
Wine and raising awareness and funds for the charitable organization WHY (World
Hunger Year), with Blackstone making a donation to WHY for every download redeemed
by consumers.

This venture offers consumers the opportunity to download two free songs of their
choice from a selection of more than 160,000 top tracks by EMI artists.

Consumers will receive song codes redeemable for free music downloads from the EMI
Music catalog, delivered via a Blackstone branded website,
www.blackstonewinery.com/music. The codes will be placed on promotional hangers on
Blackstone Wine bottles and will be featured as part of a major in-store campaign
beginning October 1, 2008 and running through January 31, 2009.



“Giving the gift of music and leveraging it to fight hunger is a unique way for a
recognizable and trusted brand like Blackstone to join WHY’s long tradition of
partnering with artists and music companies to bring new resources and attention to
the problems of hunger and poverty in the United States and around the world. We are
very proud of the active engagement that all partners at EMI, Blackstone,
RightsFlow, and our ad agency Duncan Channon have brought to this effort. We
believe it sets a new standard for integrating music into cause-related marketing
campaigns.” said Noreen Springstead, WHY’s Director of Marketing & Fundraising.



“Blackstone is honored to be joining WHY and RightsFlow in helping fight hunger in
America,” said Gary Sitton, Winemaker and General Manager for Blackstone Winery. “At
their core, our wines are agricultural products, and we rely on the bounty of the
land to help us produce great-tasting, quality wines. We’ve been fortunate at
harvest time and we see this partnership as a way to give back and raise
consciousness about hunger amongst our communities while giving the gift of music at
the same time.”



“The partnerships in this project have designed a creative way to support an
important cause with great wine and great music.” said Lynn Haller, Director of
Sales and Marketing at EMI Special Markets. “We are thrilled to be a part of WHY's
fight against hunger and poverty.”



“RightsFlow is proud to provide strategic partnerships allowing companies build an
unprecedented charitable contribution model by donating a substantial portion of
revenues to WHY,” RightsFlow President & CEO Patrick Sullivan stated. "RightsFlow is
honored to participate in this promotion and we continuously hope more companies
follow Blackstone's lead in creating a business philanthropy model.”



About Blackstone

Blackstone is distributed by VineOne, headquartered in San Francisco, CA. VineOne is
the premium and super premium wine division of Constellation Wines U.S. (CWUS), the
largest wine company in the U.S. based upon sales dollar value. CWUS encompasses
three wine businesses: VineOne, Icon Estates, and Centerra Wine Company. The
portfolio includes such brands as Woodbridge by Robert Mondavi, Robert Mondavi
Private Selection, Robert Mondavi Winery, Simi, Estancia and Wild Horse. CWUS is an
operating division of Constellation Brands, Inc., a leading international producer
and marketer of beverage alcohol in the wine, spirits and imported beer categories.



About WHY

Founded in 1975, WHY is a leader in the fight against hunger and poverty in the
United States and around the world. Convinced that solutions to hunger and poverty
can be found at the grassroots level, WHY advances long-term solutions to hunger and
poverty by supporting community-based organizations that empower individuals and
build self-reliance. WHY envisions a world without hunger and poverty to be achieved
by shifting prevailing viewpoints on why hunger and poverty exist and by influencing
policymakers to put an end to this human tragedy. WHY is a not-for-profit registered
501(c)(3) organization co-founded in 1975 by artist-activist Harry Chapin and
current executive director Bill Ayres. WHY remains connected to their musical roots
through their Artists Against Hunger & Poverty initiative with support from Bruce
Springsteen, Joss Stone, Michael McDonald, Jackson Browne, Lupe Fiasco, Crosby
Stills & Nash, and many others. www.whyhunger.org



About RightsFlow

New York based RightsFlow LLC, is a music, media and entertainment focused firm
offering Professional Services & Outsourced Music Licensing Solutions. RightsFlow
specializes in intellectual property licensing and copyright management working with
companies engaged in the commercial licensing of copyrights. RightsFlow services
over 800 customers including marquee companies such as EMI Music, Muzak, IODA,
Active International, TouchTunes, One Italia, Mint Records, CD Baby, and Disc
Makers, among others. For more information on RightsFlow’s services and management
team, visit www.rightsflow.com.



About EMI Music

EMI Music is the recorded music division of EMI Group Limited, one of the world’s
leading music companies. EMI Music represents artists spanning all musical tastes
and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol,
Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music,
Manhattan, Mute, Parlophone and Virgin.



Media Contact for WHY

Contact: Lisa Batitto, +1-212-629-8550 Ext. 22, lisa@whyhunger.org



Media Contact for RightsFlow

Patrick Sullivan, +1212-202-8353, patrick@rightsflow.com


Web Site: http://www.rightsflow.com

Contact Details: patrick f. sullivan

president and ceo/ rightsflow llc

music, media & entertainment rights management & strategy

patrick@rightsflow.com / www.rightsflow.com

29 West 17th Street (off 5th Ave), 10th Floor

New York, NY 10011

dir +1.212.202.8353 / cel +1.917.509.8360 / fax +1.646.607.1492